CFR Impact Awards
CFR’s Impact Awards program honors the individuals who bring our core values to life every day. These awards celebrate team members who treat one another like family, lead with integrity, take accountability for their actions, and show relentless tenacity in everything they do. From rising talent and trusted leaders to innovators, craftsmen, mentors, and safety champions, each award recognizes those who go above and beyond to strengthen our culture, serve our customers, and help shape the future of our company.
Core Values
Family
We are family-owned and privately held. CFR’s story is written collectively by its employee-family, who choose to grow alongside the organization. We operate as one team: when one of us succeeds, we all succeed.
Accountability
At CFR, we hold ourselves and each other to a non-negotiable commitment to safety, craftsmanship, and delivering on our promises. We empower our people with the framework and freedom to achieve their objectives, while remaining steadfastly accountable.
Tenacity
The work we do at CFR comes with challenges—and we embrace them. We don’t quit when things get difficult. At CFR, we view challenge and change as opportunities to grow stronger, innovate, and deliver on its promises.
Integrity
At CFR, ethics isn’t just a policy; it’s the foundation of how we operate. We commit to: honesty, transparency, and never compromise our values for short-term gain. We believe that good ethics is good business.
Craftsmanship Award
- Delivers consistently outstanding, error-free work that exceeds quality expectations
- Masters their craft through attention to detail, efficiency, and continuous improvement
- Produces work that is reliable, scalable, and often becomes the standard for others
- Balances speed and precision without compromising excellence
- Takes genuine pride in the quality and impact of everything they create
Customer Service Award
- Anticipates and exceeds both stated and unstated customer needs, creating memorable experiences
- Expertly balances customer satisfaction with the long-term interests and profitability of the company
- Represents and elevates the CFR brand in every interaction—internally and externally
- Turns challenging situations into opportunities to build loyalty and advocacy
- Consistently receives unsolicited praise and referrals from customers
Innovator’s Award
- Challenges existing concepts and introduces bold, transformative ideas in products, processes, policies, or systems
- Turns innovative concepts into practical, implemented solutions that deliver significant measurable impact
- Thinks several steps ahead, foreseeing future needs and opportunities others haven’t recognized
- Navigates resistance and complexity to drive adoption of game-changing improvements
- Leaves the organization meaningfully better, faster, simpler, or more competitive than they found it
Leadership Award
- Inspires and unites teams around a clear vision and common goals, even in challenging circumstances
- Leads by example, maintaining composure and determination through personal and team adversity
- Builds and retains high-caliber talent by fostering trust, recognition, and growth opportunities
- Consistently prioritizes the company’s mission and long-term success
- Creates a supportive environment where team members feel empowered to ask questions and take risks
Mentorship Award
- Goes above and beyond to invest time and energy in the professional and personal development of colleagues
- Provides thoughtful, constructive guidance that accelerates others’ growth and performance
- Actively shares knowledge, experience, and networks to help others succeed
- Leaves a lasting positive impact on mentees’ careers and confidence
- Drives measurable results while developing the next generation of leaders
Rising Star Award
- Demonstrates exceptional performance and rapid mastery in their current role
- Proactively seeks out opportunities to grow, learn, and take on additional responsibilities without being asked
- Consistently outperforms peers in quality, productivity, and impact
- Shows strong potential for future leadership and continued upward trajectory
- Serves as a role model for initiative, adaptability, and results-driven mindset
Safety Award
- Maintains relentless vigilance against complacency in all safety-related matters
- Proactively identifies hazards, near-misses, and opportunities for risk reduction before incidents occur
- Champions safety culture by educating, correcting, and recognizing safe behaviors in others
- Demonstrates personal accountability and courage when addressing unsafe practices, regardless of rank or pressure
- Contributes directly to an incident-free environment and the well-being of the entire team